There is a growing sentiment that traditional social media platforms may be in decline. This raises a fundamental question: Is social...

In the realm of rebranding, few recent examples have generated as much intrigue and speculation as the transformation of Twitter to X...

Nova Scotia's picturesque landscapes provide the perfect backdrop for small businesses to shine with local charm. In this digital age,...

Embarking on the journey of self-promotion as a digital marketer feels like navigating an intricate maze. In this blog post, I want to...

Welcome to a whimsical journey through the white paper wonderland where we explore how artificial intelligence (AI) is reshaping the...

In today's fast-paced digital landscape, the abundance of social media platforms can be both a blessing and a curse for marketers. With...

June is the beginning of Pride Season in Canada. Businesses large and small have recognized the value of inclusivity in their marketing...

My partner Katrin and I had an exciting day on Tuesday (clipping a deer was just the beginning). Katrin is Icelandic, and she is involved...

In the fast-paced world of social media, capturing and maintaining audience engagement is crucial for the success of your brand. With so...

Social media crises happen and can be overwhelming, especially for small businesses with limited resources. However, with a clear plan in...

My deep dive into AI continues. I am interested in the ethics of AI, art, and copyright. Now, I could have/should have(?) gone the...

Written by Joseph Lane, with help from ChatGPT and DALL-E First off, I love Twitter. I have had a personal Twitter account since 2008. I...

Today is a day for quiet reflection. One where I find myself wondering if I as a small business person should post content on social...

Last week I graduated from Eastern College with a diploma in Digital Marketing! Woot! Right on! I did it! A year and a half with my nose...

Well hi there. Thanks so much for stopping by. I am truly excited that your eyes are (re)reading the very first post on the Digital Lane...

My partner and I, who both work from home, have found a new home and have been slowly, sometimes painfully moving from our current...

Yesterday, after writing a post asking my friends, on my personal Facebook profile, what they thought about the idea, I sent all of them...

Welcome to the Digital Lane Blog! I am so very happy you dropped by. My intention with this blog, and frankly with Digital Lane, is to...